A trip to Portugal offers a rich blend of history, cuisine, natural beauty, and warm hospitality that makes it a favorite destination for travelers from around the world. Whether you’re strolling through the cobblestone streets of Lisbon, savoring fresh seafood on the Algarve coast, or hiking the verdant hills of the Douro Valley, Portugal provides unforgettable experiences for every kind of traveler. In this guide, we’ll explore where to go, what to eat, how to behave respectfully according to local customs, and a unique cultural feature—Portugal’s traditional serving schools that keep old customs alive.
What to See: Portugal’s Must-Visit Destinations
Start your journey in Lisbon, the capital city set over seven hills and known for its pastel-colored buildings, tram rides, and sweeping views over the Tagus River. Don’t miss the historic Belém Tower, the Jerónimos Monastery, and the Alfama district, where Fado music drifts from the open doors of tiny taverns. A ride on the Tram 28 will take you past many of Lisbon’s key sites and through its charming narrow streets.
Next, head north to Porto, a city famous for its namesake wine, stunning riverside views, and the Dom Luís I Bridge. Take a tour of the Port wine cellars in Vila Nova de Gaia, and stroll along the Ribeira district with its colorful facades and riverside cafes.
If you’re looking for dramatic coastal scenery, the Algarve in the south offers golden beaches, sea caves, and charming towns like Lagos and Tavira. Inland, the Alentejo region offers a slower pace of life, rolling plains, and whitewashed villages like Évora, known for its Roman temple and bone chapel.
For wine lovers, the Douro Valley is a must. It’s one of the oldest wine regions in the world, and the terraced vineyards along the Douro River are both scenic and productive. Boat cruises and wine tastings in this region offer an authentic taste of Portuguese rural life.
What to Eat: Portuguese Cuisine Highlights
Portuguese cuisine is rooted in fresh ingredients, bold flavors, and hearty portions. Seafood is central to the diet, with dishes like bacalhau à Brás (shredded salted cod with onions, eggs, and potatoes), grilled sardines, and cataplana (seafood stew from the Algarve) taking center stage.
Don’t miss the chance to try pastéis de nata, the famous custard tarts with a caramelized top and crispy pastry base. For meat lovers, francesinha in Porto is a must—a decadent sandwich with layers of meat, cheese, and a spicy beer sauce.
Portuguese wine is diverse and excellent value. In addition to the famous Port wine, try Vinho Verde (a light, slightly effervescent white wine from the north), or the rich reds from the Alentejo and Douro regions. Pair your meal with local queijo da Serra cheese or olives, and end it with a small glass of Ginja, a cherry liqueur.
Where to Eat: Recommended Spots
In Lisbon, try Time Out Market for a curated selection of food stalls featuring top local chefs. For something more traditional, Cervejaria Ramiro is famous for seafood, and Zé dos Cornos offers authentic grilled meats in a local tavern atmosphere.
In Porto, Cantinho do Avillez serves modern twists on Portuguese classics, while Casa Guedes is beloved for its pork sandwiches with Serra cheese. The riverside is great for ambiance, but venture further into the city for better prices and more authentic experiences.
Along the Algarve coast, beachside restaurants serve freshly caught fish grilled to perfection. Look for places popular with locals, such as A Forja in Lagos or Restaurante O Marinheiro in Albufeira.
Local Customs: Politeness and Behavior in Portugal
Portuguese people are known for being friendly, polite, and somewhat reserved. Greetings are important—use a handshake in formal settings and two kisses on the cheek (starting with the right) in informal or social ones. Always say “bom dia” (good morning), “boa tarde” (good afternoon), and “boa noite” (good evening) when entering shops or cafes.
When eating out, it’s polite to say “bom apetite” before beginning your meal. While tipping is not obligatory, rounding up the bill or leaving 5–10% for excellent service is appreciated.
Dress modestly when visiting churches or religious sites. Public displays of loud or boisterous behavior are generally frowned upon, especially in more traditional or rural areas.
Portuguese people value humility and politeness. Being overly boastful or aggressive in conversation can come across as rude. Use “por favor” (please), “obrigado/a” (thank you), and “desculpe” (excuse me) often—courtesy goes a long way.
What Not to Do
Avoid talking too casually about political issues or the history of colonialism unless you’re well-informed and sensitive to local perspectives. Also, don’t assume that everyone speaks English. Many people do, especially in tourist areas, but attempting to speak even a little Portuguese is seen as a sign of respect.
Don’t rush through meals or expect super-fast service—dining is a leisurely activity in Portugal. It’s common to sit and talk for hours, especially over lunch or dinner with friends.
Finally, don’t enter someone’s home or a small shop without greeting everyone. Saying hello is a basic sign of respect, and skipping it can be seen as impolite.
Serving Schools: Preserving Portugal’s Hospitality
One of the lesser-known but fascinating aspects of Portuguese culture is the tradition of hospitality training schools, known as “escolas de hotelaria e turismo.” These schools play an essential role in maintaining the high standard of service that Portugal is becoming known for globally, especially in restaurants and hotels.
Institutions such as the Escola de Hotelaria e Turismo de Lisboa and Escola de Hotelaria e Turismo do Porto provide professional training in culinary arts, hotel management, restaurant service, and even wine stewardship. Many of Portugal’s top chefs and sommeliers are graduates of these programs.
In fact, some of these schools run their own training restaurants, where students cook and serve meals to the public at very reasonable prices. Dining at these establishments not only guarantees a quality meal but also supports the next generation of hospitality professionals. Visitors can experience traditional service rituals with a modern touch, from fine wine pairings to elaborate dessert presentations.
Final Thoughts
Portugal is a destination where tradition and modernity live side by side. From the rhythm of Fado music to the perfect blend of sweet and salty in its cuisine, and from the natural beauty of its coastlines to the timeless grace of its historic towns, Portugal invites you to slow down, savor, and connect. By embracing local customs, supporting young professionals in serving schools, and exploring both famous and hidden corners of the country, you’ll return not just with photos—but with stories, flavors, and friendships that last.
